A website makes sure that your business has an online presence. It helps you to generate traffic, get leads, and grow your business. However, there are five things to consider building your website:

1. Know Your Target Audience and Your Competition

If you build a website to expand your small business online, you probably know your audience. But you need to think about what your customers do on the Internet. For example, they use some platforms, use ways to find information, and like a specific type of content. If you know this information, it is easier to find them.

You also need to be aware of your competition because you must find gaps in the market and figure out ways to do a better job. Also, some competitors have figured a few strategies that work, so you can take them and adjust to your needs.

2. Choose The Right Domain Name

The best option is to buy a domain name with the .com extension of your brand. However, any domain name can be taken. If another person owns your domain name, you need to find another alternative unless you own the trademark.

Most businesses use brandable domain names that are easy to type and remember. The .com extension is always a better option than the other extensions because internet users are more comfortable with it.

3. Plan Your Content Strategy

You need a content marketing strategy, so it is a good idea to plan it before building the website. Based on your content, you can decide about the design or the tools you will need.

A starting content strategy could include the first 15-20 pages of your site and how you will promote them. Then, you can start creating the content while you build your site.

4. Decide On The Design

The structure and the design of your site will affect your results. According to a study, 94% of internet users create their first impression based on the design.

The design will affect the user experience, website speed, SEO, conversions, and many more. Later, you will be able to make changes when a part of your site does not work, but it's important to do most of the work in the beginning.

5. Create A Logo

Your logo is part of your brand identity and affects the first impression of the visitors. People tend to remember the nice logos of brands and can help you separate from the competition.

You can easily create a logo with online tools or outsource it to an expert for better results. The logo must be easy to remember and relevant to the colors or the message of your brand. If your company already has a logo, there is no reason to create a new one.

Conclusion

These five things will help you build a strong foundation. So, it's important to do them before building and promoting your website. While you can later do some of these things, a website must have a domain name and proper design. An ugly website or a subdomain would create a bad image for your business.