1. Have Nice Product Images

The first thing that your customers see on your product page is the image of the product. If it is not visible when the page loads, you need to change the structure and move the image on the top. According to a study, 75% of online shoppers make buying decisions based on the image. So, you need beautiful images that show the important parts of your products.

2. Your Design Must Fit Your Products

The colors and the structure of your site must be relevant to your niche and products. For example, websites that sell smartphones have a modern and techy design. If you want to sell toys, you need happy and playful colors. The same applies to any niche. You must find the colors and images that your target audience expects to see.

3. Easy Checkout Process

If you make it hard for your visitors to complete a purchase, you will lose customers. People avoid websites that are confusing and complicated. An easy process means that there are not many pages between the product page and the checkout page. Also, you don't need to request too many contact details from your customers if not needed.

4. Have Multiple Payment Options

Some online shoppers want to use specific payment methods for different results. For example, many people choose PayPal for security and avoid sites that don't give that option. The more payment options you offer, the fewer chances to lose customers. However, your business needs to be comfortable with these payment options as well.

5. Create A Contact Page

A contact page allows your customers to send you a message and show them that there is a real business behind the website. You can add an email, a phone number, or social media accounts. The customers can ask questions about the products or want to learn more about your business.

6. Add Social Proof

You can add some videos from your customers that mention how they like your products or add a few reviews from online sites. The average consumer reads ten reviews before making a buying decision. So, you can build trust if you provide social proof on your website.

7. Add A Refund Policy

E-commerce websites need a refund policy that explains the process to your visitors. They need to know if you offer a refund, how much time they have to return a product, and what actions they need to take. A refund policy builds trust and helps you avoid complaints from customers.

Conclusion

If you add the seven things to this list when building your e-commerce website, you will improve your conversion rates. They build trust and help the visitors to make a purchase.